We were honoured to creating the inspiring campaign ‘Mothers into Work’ which encourages mothers to empower and develop skills to recruitment needs. We were approached by Farzana, who had ambitious intentions, to launch a new initiative to help mothers return to work with collaborations with business and industry sectors through training, seminars and job applications.

The brief was based on an idea from the client – of birds flying high towards a glowing sunset sky. Using these elements we adapted a simplified version for the logo identity, incorporating a gentle cupped hand silhouette and a flock of flying birds bursting from within the ‘O’ letter of the logo title. The colours were specifically chosen from the sunset palette and their aim to be feminine, warm and positive feeling. Further promotional graphic elements and background imagery were created using this theme and applied to stationary, powerpoint presentations, pop-up banners and fabric sashes for staff to wear at corporate events and job fairs.

We were commissioned to design and build the new Mothers into Work website, from initial early stages with little content and to then withstand the increase of training and promotional articles going forward as the campaign took off. The site features a Blog and Training offer pages. The website was built using WordPress and the client is able to make small edits and updates themselves when needed.

View Mothers into Work website here